Announced for October 2022, Citroën's arrival in Indonesia is apparently intended to be swift, as in just five months the brand has presented the range, announced prices and announced its dealer network. Citroën is also demonstrating its desire to move quickly by being present at the Jakarta Motor Show, where it is presenting the three cars that make up its range to the public, as well as a surprise with the presence of My AMI Buggy on the stand..
The GAIKINDO Jakarta Auto Week 2023, currently taking place at the Jakarta Convention Center (10th to 19th March 2023), is Citroën's first motor show since announcing its arrival on the Indonesian market. This show is therefore an opportunity for the brand to present to the public, for the first time, the models that will be marketed, starting with the new C3, which comes directly from India. The range also includes the C4 and C5 Aircross, both in their electric versions, which come from Europe and will therefore be exhibited at high prices, while the C3, from India and under the aegis of ASEAN, will be able to make itself more attractive.
Tan Kim Piauw of Indomobil Group, the brand's official importer in Indonesia, says: "Thanks to Citroën's participation in GJAW 2023, we are presenting elegant vehicles that give consumers the freedom to choose their favourite products. Citroën's presence at the Jakarta show is also an opportunity for Citroën to present its strategy for Indonesia, which is defined by the term "Dare to Care", which combines boldness and well-being, and which aims to offer consumers a programme that makes life easier for Citroën customers and potential customers through the Citizen Services programme. Citroën is thus pursuing the same strategy in Indonesia as in Europe, with the aim of making life easier for the brand's customers by promoting comfort and well-being in general.
This show in Jakarta also allowed Citroën to present My AMI Buggy to the Indonesian public, in addition to the marketed models. A desire for Citroën to underline the audacity it is showing in the automotive world, but which could also be a test to see how the public reacts to AMI in view of a possible marketing where it would undoubtedly be a relevant offer in the crowded streets of Jakarta.
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