Citroën is embarking on a major product offensive that will see 80% of its range renewed by the end of 2025. Launched with the new C3, this product offensive will allow the brand to apply its new design and in particular its new logo to its range of vehicles, with the aim of regaining lost market share in Europe.
On his arrival at the helm of Citroën, Thierry Koskas unveiled the brand's new positioning, embodied in series by the new C3 and C3 Aircross, which clearly show that the brand's lower price is not at the expense of style, equipment or comfort. This strategy, initiated by the renewal of its stars, will continue in the coming months as the brand renews its range.
2024: the year of the B segment
This year, Citroën will completely renew its range in the B-segment with the new C3 and the C3 Aircross, which will account for the majority of its sales, a reason to believe that sales will continue and reinforce the growth seen in Europe since the beginning of the year.
If the first half of the year was marked by the marketing of the new C3 and the presentation of the new C3 Aircross, the second half will be devoted to the marketing of the brand's latest addition, which will arrive at dealerships in mid-October for a launch during the Open Days and immediate deliveries. However, this end of the year will also be the opportunity to discover the restyling of the C4, which will be unveiled at the World Cup for its launch a few months later.
The second half of the year will also see the launch of the Citroën Basalt, which was unveiled at the beginning of August and will be launched in India and South America by the end of the year. This third vehicle in the C-Cubed range will enrich the brand's offer and help the C3 and C3 Aircross to improve their performance in these important countries for the brand.
2025: the year of the C-segment
Not content with having completely renewed its range in the B segment, Citroën will continue to innovate in the C segment, which is the most important in terms of margin. Thus, in early 2025, the new Citroën C4 and C4X will arrive on the showroom floors. Their restyling will be so extensive that they will pass for new cars, as the changes will appear significant.
But the most important event in 2025 will undoubtedly be the presentation of the second generation of the Citroën C5 Aircross, codenamed CR3, which should be unveiled by June 2025 before being launched after the start of the school year. This new generation of the C5 Aircross will be slightly larger, but will still only be available with 5 seats. The prototypes are already on the road, so it should not be long before we see the first photos that will give us the first details of the replacement for the brand's large SUV, which will become the brand's top-of-the-range vehicle when the C5X is discontinued.
And 2026?
Citroën has been and will be particularly active in 2024 and 2025. 2026 should be a slightly quieter year, although the brand will not be inactive. 2026 should be an important year for Citroën because at the end of 2026, the brand should present the production version of the oli concept, which will complete the range without replacing any model. It will therefore be an additional niche vehicle, a real concept car on wheels, which will point the way to the future of the automobile for years to come.
By the end of 2025, Citroën will have renewed 80% of its range, starting with the new C3 and ending with the second generation of the C5 Aircross. In just under two years, the brand will have introduced its new visual identity and, in particular, its new logo, a very short time in the automotive industry and a sign of the brand's desire to reassert itself on the market. The brand will be back on the market, particularly in Europe, after having given priority to the emerging markets on which it is relying for its future growth.
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