Citroën: further solid growth in Austria

Building on excellent first months of the year in Austria, Citroën is confirming its positive momentum with another significant increase in sales in April. This performance highlights the renewed interest in the brand with the chevrons, largely driven by the success of its refreshed range and the appeal of its new models which redefine comfort and accessibility. After an already promising first quarter, this April further solidifies the foundations for lasting success in this market.

Strong sales figures in April

This exceptional performance is confirmed by the detailed figures for April 2025. Compared to April 2024, the brand recorded a 36.7% increase in sales, demonstrating a notable acceleration of its presence in the Austrian market. A total of 689 new vehicles were registered in Austria during April, including 527 passenger cars and 162 light commercial vehicles. This significant growth enabled Citroën to achieve a market share of 2.6%.

The positive momentum continues when considering the first four months of 2025 as a whole: from January to April, 2,345 units were sold in Austria. This sales volume represents a 28% increase compared to the Austrian market's overall performance over the same period, highlighting Citroën's ability to outperform the general trend and gain market share.

Commenting on these encouraging results, Stephanie Haider, Managing Director of Citroën Austria, said: 'The strong growth in April and the growth of the overall market confirm that Citroën remains on the right track. Our range of new models, including the ë-C3, C3, ë-C4, C4 and C4 X, as well as the C3 Aircross, offers customers a wide selection to suit all needs and provides the authentic Citroën driving experience. The world premiere of the new Citroën C5 Aircross at the end of April marks a new milestone on this path. I am particularly pleased that, with 'Citroën We Care', we can offer a solid warranty promise for our passenger car models, providing up to eight years of worry-free mobility, whether with a combustion or electric engine.' This comment highlights Citroën's strategy, which is based on two major pillars: a renewed and relevant model range capable of meeting diverse needs and expectations, and a reassuring service offering for customers.

This comment highlights Citroën's strategy, which is based on two major pillars: a renewed and relevant range of models capable of meeting diverse needs and expectations, and a reassuring service offering for customers.

Strengthened European momentum

Citroën has historically demonstrated a strong presence and notable popularity in southern European countries, where its commitment to comfort and bold design has often been particularly well received. However, its recent success in Austria, while representing a modest sales volume compared to larger markets, is a valuable indicator of a major shift. Along with the growth observed in other traditionally less 'Citroën-centric' markets, such as Germany, in recent months, this performance demonstrates the brand's newfound ability to attract diverse customer profiles across Europe.

The ability to appeal to a broader European audience confirms the relevance of the current brand strategy and the appeal of the new model range, which is designed to offer distinctive comfort and accessible mobility solutions. The success in Austria is not an isolated event, but part of a broader trend of strengthening Citroën's position across the continent. This geographical diversification of commercial success contributes directly to the overall, more resilient growth of sales in Europe.

In conclusion, the excellent results recorded by Citroën in Austria since the beginning of 2025 — particularly the strong growth observed in April — confirm the strength of the brand's current momentum. This significant growth reflects the positive reception of Citroën's new identity and recent models, which are proving popular with customers in various European markets.

This upward trajectory is expected to continue and accelerate as major new models gradually arrive to complete the range renewal. The new C3 Aircross is currently arriving in dealerships and will offer an appealing new choice in this growing market segment. It will soon be joined by the all-new C5 Aircross, which promises to set new standards for comfort in the family SUV category. These successive launches complete an ambitious and comprehensive renewal of the range, enabling Citroën to offer a more coherent, modern and attractive range than ever before in all European markets, including Austria. These launches reinforce the brand's future growth potential and its ability to continue gaining market share.