Citroën continues its development in Japan with the inauguration of a new dealership in the city of Obu, Aichi Prefecture. This opening marks a strategic step for the brand, which is strengthening its presence on the Japanese market.
A modern dealership in the image of Citroën
Inaugurated on 18 January 2025 by White House Co., Ltd., the new showroom adopts Citroën's latest visual identity. Located in Kyoei-cho, near the Peugeot Obu dealership, this facility benefits from a strategic location.
Its exterior walls are a modern shade of grey, accentuated by the logo, which is illuminated from the inside and visible from the street. The main entrance, designed to welcome customers in all weathers, reflects the practical and warm spirit of the brand.
The showroom, meanwhile, offers a contemporary showroom space with light grey tiles and bright orange accents. Distinctive elements include the iconic double chevron logo on one wall, a 'Hello' pendant light and a screen showing promotional videos. A semi-private area has also been created for business meetings, offering comfort and privacy.
Finally, a merchandising area showcases branded accessories, while a state-of-the-art delivery area equipped with electric vehicle chargers ensures an optimal customer experience.
An opportunity to increase Citroën's visibility in this strategic market.
With this new dealership, Citroën is strengthening its presence and expanding its network in Japan. This expansion comes at the right time to present the brand's new products, including the recently launched Citroën Berlingo.
A true star of the range, the Berlingo is eagerly awaited by fans of versatile and family vehicles. This iconic model, which combines functionality with a bold design, represents an important opportunity for Citroën to stand out in a market looking for innovation.
This new infrastructure will also allow Citroën to offer a better customer experience by highlighting its electrified models and creating a pleasant and modern shopping environment.
Despite difficulties on the Japanese market in 2024, Citroën is optimistic about 2025. The launch of the new Berlingo and the opening of this dealership in Obu give the brand every opportunity to recover and strengthen its presence in this country.
This strategy of expanding and modernising the network should enable the brand to win over new customers while meeting the expectations of quality car enthusiasts. With an extensive network and attractive models, Citroën is well positioned to make 2025 a year of success.
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