After a year of remarkable growth in 2024, Citroën will continue its offensive in Italy from the beginning of 2025. The double chevron brand is reinforcing its visibility strategy by becoming the official sponsor of the tenth edition of the Radio Italia Winterland Tour, an unmissable event that combines music, snow and innovation.
The Radio Italia Winterland Tour is a unique event.
For its tenth edition, the Radio Italia Winterland Tour will start on 18 January in Gressoney-La-Trinité, in the Aosta Valley. This travelling winter village, organised by Radio Italia and William Blake, attracts lovers of snow, music and shared experiences. During the eight stages planned, visitors will be able to enjoy entertainment, live concerts and activities related to winter sports.
Here is the programme for each stage:
18-19 January: Gressoney La Trinité (AO)
25-26 January: Limone Piemonte (CN)
1-2 February: La Thuile (AO)
8-9 February: Madesimo (SO)
15-16 February: Bardonecchia (TO)
22-23 February: Folgaria (TN)
1-2 March: Tonale (BS)
8-9 March: Prato Nevoso (CN)
This anniversary gives a special dimension to the event, which celebrates the magic of snow-covered peaks and the energy of music, while symbolising Citroën's commitment to sustainable mobility.
Citroën will be at the heart of the event, showcasing its new range.
As the official car of the Radio Italia Winterland Tour, Citroën reaffirms its commitment to accessible and eco-friendly mobility. At each stop, visitors will be able to discover the emblematic models of this new range, which combines innovation, design and ecology.
The new ë-C3 is one of the main attractions. Equipped with a 113 hp electric motor and a 44 kWh battery, it has a range of up to 440 km in city traffic. In addition, its fast-charging technology allows it to reach 80% charge in just 26 minutes, making electric mobility more accessible than ever.
The electric C3 Aircross will also be present, available in 5- and 7-seater versions. This compact SUV combines style, robustness and versatility, while remaining faithful to the brand's values of comfort and innovation.
The new C4 has a bold design and is available in hybrid and electric versions. With its elegant lines and assertive personality, it offers a unique driving experience thanks to its Advanced Comfort seats and modernised dashboard.
Finally, the Citroën Ami, presented in a winter "chalet" version, will allow visitors to discover eco-sustainability from a fun perspective. Immersive activities such as the "Who wants to be 100% electric" game will allow visitors to learn about electric mobility solutions in an interactive way.
After betting on increased visibility in 2024, with convincing results in terms of sales growth, Citroën is starting 2025 with the same momentum. This partnership with the Radio Italia Winterland Tour is a first strategic meeting to present its new range and consolidate its position on the Italian market. An initiative that confirms the brand's ambition to get closer to its public and at the same time respond to environmental issues.
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