Citroën C3 Aircross: A resounding success at the Czech Roadshow 2025

We recently informed you about the organization of the Citroën Experience Roadshow 2025 in the Czech Republic, a major annual event for the brand with the double chevron. This edition was particularly significant as it highlighted the brand-new C3 Aircross. The results of this roadshow are now available, confirming the potential for success of this much-anticipated urban SUV.

A successful edition

Held from May 27 to June 13, 2025, the Citroën Experience Roadshow visited twelve Czech cities, including key locations like Prague, Ostrava, Havířov, and Nový Jičín, where test drive slots were often fully booked. The event attracted a large and enthusiastic audience eager to discover the brand's latest innovations. In total, 522 test drives were conducted, a telling figure that demonstrates the interest in the Citroën range. Among these test drives, 325 customers conducted at least one, marking an increase of over 20% in the test fleet utilization rate compared to the previous year. These figures highlight not only renewed interest in the brand but also increased efficiency in vehicle presentation.

The undisputed star of this roadshow was the new C3 Aircross. Having arrived on the Czech market just days before the event began, it was naturally the center of attention. And it fully met visitors' expectations. Its modern design, spacious and comfortable C-Zen Lounge interior, and Citroën Advanced Comfort® suspension were particularly well-received. The diversity of its powertrains also attracted attention: a 100 hp Turbo petrol version with manual transmission, a 145 hp hybrid powertrain with automatic transmission, and a 113 hp all-electric variant, available with standard and extended range. Although the C3 Aircross was the most tested vehicle at this roadshow, and is now the most sought-after Citroën model in the Czech Republic, it was, before the event, the least popular model in the entire Citroën range. This roadshow therefore played a crucial role in this turnaround.

Lenka Martinová, Marketing Director for the Citroën brand in the Czech Republic, shared her enthusiasm for this success: "We prepared this year's roadshow in a more intimate format than last year, but it still exceeded our expectations. We recorded significantly higher test drive usage and a very positive reception for the new products and special offers. The competition for the rental of a C3 Aircross was also very well received. We warmly congratulate the winners we have just drawn." These positive comments, coupled with 45% discounts on the Protect pack and trade-in bonuses, undeniably contributed to the event's attractiveness and customer satisfaction.

A promising success for Citroën's strategy in Europe

The success of the Citroën Experience Roadshow 2025 offers valuable insights and highlights Citroën's growth potential in the European market. The excellent feedback and enthusiasm generated by the new C3 Aircross, as well as the new C4 and C3, confirm that the brand's strategy, focused on innovation, comfort, and powertrain diversity, is bearing fruit. With its new range, Citroën is succeeding in generating genuine interest, both among enthusiasts and motorists looking for modern vehicles tailored to their needs.

The role of the dealerships was also crucial to the success of this event. The roadshow provided an ideal opportunity for them to establish personalized contact with their potential and existing customers. By enriching their test fleets with additional models, they enhanced the event's attractiveness and, at the same time, strengthened their regional presence, while forging new business relationships. This synergy between the brand and its distribution network is essential for future development.

The fact that the C3 Aircross became the most sought-after Citroën model in the Czech Republic after the roadshow is an excellent sign for its commercial career. This demonstrates that Citroën's value proposition, combining design, comfort, and technology, appears relevant and meets the expectations of an increasingly demanding public. This early success bodes well for the C3 Aircross's positioning in the highly competitive urban SUV segment.

The results of the Citroën Experience Roadshow 2025 in the Czech Republic reinforce optimism about the brand's future. Citroën's new range appears destined for great success, and the reception it has received in various countries, such as Austria and now the Czech Republic, shows that the potential is very real. The C3 and C3 Aircross models, in particular, seem particularly well-positioned to gain new market share. These prospects are encouraging for Citroën in the coming months, confirming that the brand is on track to achieve lasting commercial success. The future looks promising for the double chevrons, driven by a renewed range and impactful events.