Citroën and ZooParc de Beauval: a unique partnership for biodiversity

Following multiple partnerships, notably in Italy, and more recently with Gardaland, Citroën announces a unique collaboration with the ZooParc de Beauval. This association marks a new step in the brand's communication strategy, focused on proximity to the public and commitment to shared values.

A partnership under the banner of shared values

Citroën and the ZooParc de Beauval share fundamental values such as accessibility, authenticity, family spirit, innovation, and audacity. Beyond these common values, both entities are driven by a vision of a more responsible future. Citroën, with its ambition to make mobility simple, sustainable, and accessible to all, finds an echo in the ZooParc de Beauval's commitment to saving endangered species and protecting life. The ZooParc actively supports 70 conservation programs through its association, Beauval Nature. This partnership aims to raise public awareness of biodiversity and promote more responsible mobility, while offering unique and emotionally rich experiences.

The C3 Aircross at the heart of the initiative

This partnership will be reflected in several concrete initiatives. The new C3 Aircross will be exhibited at the entrance of the ZooParc de Beauval, providing a showcase for the vehicle. An immersive game-competition will be organized in the park, particularly around the bear territory, to educate visitors in a fun way. In addition, Citroën Ami vehicles will be used daily by the zookeepers and employees of the ZooParc, promoting clean and silent mobility within the park.

Adeline Esprit, Managing Director of Citroën France, explains: "We are very happy with this new partnership with the ZooParc de Beauval. It's a very beautiful meeting between two popular, dynamic and family-oriented players, who share strong values of accessibility, audacity and innovation. This partnership is an opportunity to talk differently about the car and bring the brand's values closer to the general public, within a magical place that makes young and old dream."

Rodolphe Delord, Director of the ZooParc de Beauval, adds: "We are delighted with this partnership with Citroën, a popular and family brand, which shares our values of accessibility and commitment to a sustainable future. The presence of Citroën vehicles within the ZooParc de Beauval, and in particular the emblematic Ami for our teams, perfectly illustrates our common desire to raise awareness of sustainable mobility and the protection of biodiversity."

Following the financing of speed bumps in Issoire, this partnership with the ZooParc de Beauval illustrates Citroën's desire to deploy a different communication strategy in France. By associating with initiatives that resonate with the general public, the brand reaffirms its positioning as a popular brand, close to the concerns of its customers.