
In recent months, nostalgia seems to have become a major trend in the automotive industry. The success of the future electric Renault 5 and the announced return of the Renault 4 have led to much speculation about a possible revival of the legendary Citroën 2CV. When asked about this, Thierry Koskas, CEO of Citroën since March 2023, gave a clear answer: the brand does not intend to completely give in to this neo-retro trend.
"To be honest, I don't really like the retro style, but we can see that it is the current trend and that we could be inspired by it," says Thierry Koskas. However, he insists: "We are not going to make a Traction Avant, SM, CX or AX. But we could make an exception". A statement that has fuelled speculation about a possible return of the 2CV, but in a very different form to the original icon.
Citroën does not look back, it looks to the future.
Unlike some brands that rely on their heritage, Citroën prefers to look to the future. The DNA of the chevron brand is based on innovation and breaking conventions. The 2CV was a real revolution in its time: this minimalist and pragmatic car met essential needs. This philosophy continues today in models such as the Ami, which, when it is facelifted in 2025, will also incorporate side air vents in homage to the 2CV.
The future of Citroën is part of this logic of affordable innovation, and the Oli concept perhaps better than any other model shows how the brand intends to reinterpret the spirit of the 2CV. Designed to be light, ecological, accessible and avant-garde, the future production model inspired by Oli could well embody a new revolution in the spirit of the 2CV without being a copy.
At Citroën, not neo-retro, but daring!
While the automotive market is willingly giving in to the neo-retro trend, Citroën refuses to fully commit to this path. Thierry Koskas is clear: "Audacity is one of the pillars of the brand". Daring and innovation will remain at the heart of Citroën's strategy, as evidenced by the upcoming models. The brand also intends to offer new silhouettes and explore new body concepts in the coming years.
While nostalgia is a strong trend at the moment, Citroën prefers to write the future rather than resurrect its past. The 2CV will not return, but its bold and innovative spirit will continue to inspire the brand for years to come.
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