Citroën and Radio Italia Winterland 2026: new C3 and C5 Aircross SUV alpine tour

At the beginning of 2026, the French brand reaffirms its commitment to conviviality and dynamism by renewing its long-standing partnership with Radio Italia. For the eleventh consecutive year, Citroën is a key partner of the Winterland event, an iconic winter tour that visits the most prestigious ski resorts across the Italian Alps. This gathering, which has become a must-attend event for winter sports enthusiasts and entertainment fans, provides an exceptional platform for the French manufacturer. For this 2026 edition, Citroën has chosen to highlight its two latest major innovations in the leisure vehicle segment: the New C3 Aircross and its larger sibling, the New C5 Aircross. This strategic deployment allows the brand to speak directly to families and active individuals while showcasing the technological evolution of its current lineup.

The Winterland Tour 2026: a dynamic setting for Citroën SUV capabilities

The Radio Italia Winterland Tour is much more than a simple resort animation; it is a traveling tourist village that transforms Italian mountain peaks into true hubs of energy, blending music, sports, and entertainment together. The event officially kicked off on Saturday, January 17th, in Prato Nevoso, marking the start of a series of stages across the Alpine arc. Citroën, a loyal partner in this adventure for several years now, takes advantage of this demanding environment to demonstrate the relevance of its SUV range. By maintaining a long-term commitment with Radio Italia, the brand aims to reach a diverse audience in a relaxed atmosphere, which is very different from the traditional automotive showroom setting.

This high-altitude presence is no coincidence. It allows for a practical demonstration of the driving capabilities and comfort of the vehicles in sometimes challenging winter conditions. For Citroën, the objective is twofold: to increase the visibility of its new models among a captive audience and to prove that its vision of mobility, focused on versatility and well-being, perfectly matches active lifestyles. The natural backdrop of the Italian Alps thus becomes the ideal playground to illustrate the robustness and serenity offered by modern powertrains, whether they are thermal, hybrid, or fully electric models.

An immersive experience at the heart of the Maison Chalet Citroën and Radio Italia Village

At the center of the action, the Radio Italia village welcomes visitors into a festive atmosphere where Citroën holds a central position. The highlight of this presence is undoubtedly the Maison Chalet Citroën, a reception and discovery area designed to reflect the brand's unique lifestyle. In this dedicated space, vacationers can immerse themselves in the manufacturer's world, discover onboard technologies, and participate in various educational activities. The brand has notably set up fun workshops focused on sustainable mobility, including themed crosswords, games about automotive myths and legends, as well as interactive quizzes aimed at addressing common concerns regarding daily electric vehicle use.

The 2026 tour schedule is particularly dense, covering eight iconic Alpine sites throughout the months of January, February, and March. After the opening in Prato Nevoso, the tour will stop in Bardonecchia on January 24th and 25th, then in Pontedilegno Tonale the following weekend. February will see the village move successively to Gressoney La Trinité, Madesimo, Limone Piemonte, and Sainte Catherine de Valfurva. Finally, the grand finale will take place on March 7th and 8th in Plan de Corones. At each stage, test drives are organized in the immediate vicinity of the village, offering curious visitors the opportunity to get behind the wheel of the latest models to test the suspension and ergonomics in real-world conditions.

Building connections through passion and mobility

By renewing its collaboration with Radio Italia for the Winterland event, Citroën once again demonstrates its desire to remain as close as possible to its users. This initiative allows the brand to reach a maximum number of people in a privileged setting where time is no longer a constraint. By associating the discovery of its new SUVs with moments of relaxation and music, Citroën does more than just present vehicles; it creates a genuine emotional bond with its current and future customers. The visibility gained during these eight Alpine stages reinforces the manufacturer's position as a major player in versatile and human-centric mobility, capable of supporting families in their most beautiful adventures.