Citroën and Gardaland: Renewed Partnership to promote the new C3 Aircross

Following two successful editions, Citroën announces the renewal of its partnership with the renowned Italian amusement park Gardaland for 2025. This initiative will spotlight the brand's commitment to sustainable mobility, with a particular focus on the Citroën Ami and the all-new C3 Aircross SUV, recently introduced to the Italian market.

Immersive Citroën presence at the heart of the "Escape from Atlantis" attraction

Once again this year, Citroën becomes the official sponsor of Gardaland's flagship attraction, "Escape from Atlantis." This collaboration involves a Citroën-themed customization of the attraction, playfully and originally conveying the values of electric mobility. Throughout the waiting line of this popular attraction, visitors will encounter forty graphic panels with an engaging visual style consistent with the park's atmosphere. These displays will illustrate the advantages and features of Citroën's electrified range. The experience extends to the Citroën-branded boats, immersing passengers in an adventure themed around ancient Atlantis.

Visibility and engagement: Citroën focuses on targeted communication

This partnership provides Citroën with significant visibility among a broad family audience. The placement of informative panels along the waiting queue for the "Escape from Atlantis" attraction allows the brand to reach visitors in a timely manner, during their waiting period. This straightforward and effective approach directly connects with individuals interested in mobility. To further enhance engagement, Citroën is also offering visitors the chance to participate in a contest to win six months of free use of a Citroën Ami, thereby encouraging interaction with the brand.

By renewing this partnership with Gardaland, Citroën demonstrates its ability to find original and effective communication solutions to reach a wide audience in Italy. The integration of the brand within a popular attraction allows direct engagement with visitors during their leisure time, without being intrusive. This strategy maximizes the visibility of Citroën and its models, particularly the Ami and the new C3 Aircross, while associating the brand with a positive and entertaining experience.