Citroën, which has been involved in the fight against bullying in Italy for many years, is continuing its action in 2025 with the renewal of its "Generation Ami" project. This initiative, which has already raised the awareness of more than 17,000 young people, allows the Citroën Ami to reach a wide audience and convey strong messages.
Citroën Ami, a car to fight bullying
Since 2023, Citroën has been involved in the fight against bullying and cyberbullying in Italy with the "Generation AMI - a school to fight bullying" project. This educational initiative has already involved more than 800 classes and 17,000 students in 50 face-to-face meetings. Sponsored by the Ministry of the Environment and Energy Security and the Ministry of Infrastructure and Transport, this project puts the prevention of bullying and cyberbullying at the heart of its mission, providing students and teachers with concrete tools to address and combat the phenomenon, with the support of the National Centre against Bullying - BULLI STOP.
Citroën, a dedicated and human brand
Citroën wants to be a human brand with strong values. Its commitment against harassment in Italy is an example of its identity. Always on the lookout for innovative, eco-friendly solutions that are in tune with the evolution of society, Citroën offers accessible products and services that provide maximum safety and generally improve people's quality of life. In this spirit, several "educational" projects have been developed, starting with the "RispettaAMI" campaigns, in which the brand addressed the current and serious problem of bullying and cyberbullying, and "GënerationAMI - School of Electric Mobility".
With Ami, Citroën has found a new means of expression to reach the public and use it to convey messages, particularly against bullying. This tool allows the brand to reach young people directly and ensure high visibility. Citroën thus reinforces its role in supporting the new generations, not only by offering innovative mobility solutions, but also by promoting values of respect and solidarity in Italian schools.
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