Since its launch in Germany in June, the Citroën Ami has attracted attention for its unique design and innovative features. The brand's little chip is now in the spotlight thanks to a strategic partnership with the Baller League, the new German indoor football league founded by Lukas Podolski and Mats Hummels. This sporting event, now in its second season, is a key opportunity for Citroën to promote the Ami to a young and dynamic audience. By partnering with this exciting league, Citroën underlines its commitment to modern and accessible urban mobility, while connecting with an audience passionate about sport and technology.
The Baller League, which takes place every Monday at Motorworld Cologne, is the ideal platform for the Citroën Ami. The innovative match format, with teams of six players and intense matches lasting 2 x 15 minutes, as well as the spectacular rule changes introduced by the "Vodafone Game Changer" or "Galaxy Minutes", guarantee an exciting spectacle. The presence of the Ami on the pitch, whether as a mascot or as part of the Citroën crossbar shooting, allows the brand to position itself at the heart of the event and reach a wide audience. "Citroën and the Baller League are a perfect match. Both partners embody the courage to rethink concepts and implement innovative ideas," says Roman Franke, Head of Marketing Citroën Germany. He adds: "With the Ami, we are reaffirming our commitment to rethinking mobility and making it accessible to all. The aim of this collaboration is not only to increase our brand awareness, but also to reach a younger target group in a relevant and dynamic environment".
The success of the Baller League will also be enhanced by its live broadcast on popular platforms such as Twitch, Joyn and ProSieben Maxx. This broadcast format allows the Citroën Ami to benefit from increased visibility, potentially reaching millions of viewers and online users. The first season of the Baller League already caused a sensation by topping the German-language Twitch charts, and the second season looks set to continue this momentum. Football fans and social media followers can watch the matches, take part in competitions and enjoy exclusive content related to the Citroën Ami, creating a perfect synergy between sport, entertainment and electric mobility.
In conclusion, the collaboration between Citroën and the Baller League marks an important step in the repositioning of the brand and its approach to a younger audience. By using sport as a means of communication, Citroën is demonstrating its commitment to innovation and accessibility in the automotive sector. The Ami, with its avant-garde design and 100% electric technology, is the ideal ambassador for this initiative, offering both a modern mobility product and a remarkable presence on the court.
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