The Citroën Ami never ceases to amaze with its versatility. A symbol of innovative urban mobility, it has found a new vocation in Morocco, where it played a central role in an unprecedented delivery operation. In fact, to celebrate the end of the year, Citroën Maroc teamed up with Hédonia, a leading delicatessen retailer, to launch an eco-responsible campaign highlighting the Ami's compactness and manoeuvrability on the busy streets of Casablanca.
An original partnership between Citroën Maroc and Hédonia
The two companies have launched a joint initiative combining innovation, gastronomy and sustainable mobility. On the occasion of the end of year festivities, Citroën Ami in Hédonia colours criss-crossed Casablanca to distribute gourmet tastings and gifts to a corporate clientele.
This collaboration is not limited to a simple communication operation. It is based on values shared by both brands: a commitment to sustainability and a desire to innovate. By adopting the Citroën Ami, Hédonia reaffirms its commitment to responsible distribution and offers a unique visibility to its premium products.
Ami, a perfectly adapted mobility solution.
The initiative of Citroën Maroc and Hédonia underlines the relevance of the Citroën Ami proposition. Compact, agile and 100% electric, Ami is perfectly adapted to the challenges of urban mobility. Its ability to negotiate narrow streets while minimising its environmental impact makes it the ideal vehicle for a variety of uses.
Designed for short distances, it offers a practical and economical solution that meets the needs of both individuals and companies. As part of this operation, it becomes a vector of customer experience, offering the inhabitants of Casablanca the opportunity to discover Hédonia's refined products in a friendly and environmentally responsible atmosphere.
The success of this collaboration demonstrates Citroën Ami's avant-garde vision of urban mobility. By being the first manufacturer to offer an electric quadricycle that is so accessible and versatile, Citroën is once again demonstrating its pioneering spirit.
This partnership between Citroën Maroc and Hédonia is not just a practical one. It reflects a shared philosophy: innovation at the service of sustainability and customer satisfaction. By betting on Ami, the two brands are proving that electric mobility can be a vector of positive change for businesses and consumers alike.
The operation led by Citroën Maroc and Hédonia is a success that illustrates the relevance of Citroën Ami. By combining innovation, environmental responsibility and proximity, this partnership strengthens Citroën's position as a pioneering brand. With Ami, Citroën shows that it is possible to reinvent urban mobility and meet the expectations of a public looking for modern and sustainable solutions.
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