Citroën had an exceptional year on the Italian market, recording a significant increase in sales. Despite the challenges posed by the transition between two generations of the C3 and the delayed launch of the new C3 Aircross, the brand with the two chevrons managed to establish itself with an effective commercial strategy and attractive products. A look back at a remarkable performance and its implications for the future.
Significant growth in market share and sales
In 2024, Citroën achieved a market share of 3.9% in Italy, an increase compared to 2023. This growth is even more impressive in the private sales segment, where volumes increased by 24.6% compared to the previous year. In December alone, the market share was 3.8%, an increase compared to December 2023.
Italy thus confirms its strategic importance for Citroën, maintaining its position as the second largest market in the world after France. Among the models that contributed to this success, the new C3 stands out as the third best-selling car in the country in December. It is also one of the seven finalists in the prestigious "Car of the Year 2025" competition.
Other models such as the Citroën C4, which increased its sales by 36.6% year-on-year, and the Ami, the undisputed leader in the minicar segment, also played an important role. In addition, the market share of the brand's 100% electric vehicles increased by 1.5 points to reach 3.8% in 2024.
An inspiring strategy for the rest of Europe
The results achieved in Italy illustrate the success of a strategy that Citroën could replicate elsewhere in Europe. Throughout the year, the brand capitalised on its centenary celebrations to strengthen its appeal to Italian customers. At the same time, targeted marketing initiatives, particularly in the area of electric accessibility, enabled Citroën to stand out in a highly competitive market.
The priority given to accessible electric solutions, such as the ë-C3, helped to attract a diverse customer base, meeting both urban mobility needs and growing environmental expectations. This combination of tradition and innovation has strengthened Italy's position as a key market for Citroën's global growth, while demonstrating the importance of marketing tailored to each region.
After a year of solid results in Italy, Citroën has a solid base from which to continue its growth in 2025. The imminent launch of strategic models, including the hybrid versions of the C3, the new C3 Aircross and the redesigned C4, should allow the brand to strengthen its appeal. These models will provide Citroën with new opportunities to broaden its audience and continue to capitalise on the positive momentum started in 2024. If the lessons learned from its success in Italy can be applied to other European markets, Citroën's influence could grow in the years to come.
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