The year 2025 will mark a turning point for Citroën. In fact, the brand with the double chevron is preparing to launch an unprecedented commercial offensive with a completely renewed range during the year. All models will be revised or replaced, from the Ami city car to the C5 Aircross family SUV, including the C4 and C4 X saloons. This ambitious strategy reflects the brand's desire to regain market share and regain its status as an innovative and popular brand.
The success of the C3 and the forthcoming sales offensive
After placing the C3 at the top of the sales charts in France and achieving remarkable success in Italy and Spain with this new generation, Citroën is preparing to accelerate its sales offensive. The launch of the redesigned C4 and C4 X in February will be followed in March by the new C3 Aircross. These models embody the brand's aesthetic and technological renewal, with more assertive lines, modernised equipment and electrified engines. They will also allow Citroën to strengthen its position on the values of a popular and daring brand.
But the brand is not stopping there. The entire range will be renewed in the coming months, with the launch of the redesigned small Citroën Ami in the first half of the year and the presentation of the next generation of the C5 Aircross just before the summer. This strategy reflects the brand's desire to offer a complete and coherent range capable of meeting the needs and expectations of all drivers. And even if the C5 X will not be restyled, it should still have new features in the coming months, I will tell you more about it soon.
Citroën's ambitions for 2025
With this completely refreshed range, Citroën is clearly demonstrating its desire to regain market share in all European markets, particularly in the UK where the brand has struggled in recent years. Speaking at a recent dealer conference, Greg Taylor, Managing Director of Citroën UK, said: "Citroën is back!" A strong message, reinforced by the launch of the all-new C3 Aircross and the facelifted C4 and C4 X ranges.
"When we say we are back, we are talking first and foremost about the opportunity to rebuild Citroën's position, particularly in the UK," Greg Taylor continued: "We know we can take more market share than we have in recent years. "
To achieve this goal, the brand is building on several assets: a renewed design, innovative technologies (such as Advanced Comfort suspension), electrified engines (electric, hybrid and petrol) and a competitive pricing policy. "We are now in a unique position in the automotive industry, with a range of passenger cars that have been almost completely renewed in the space of 12 months," stressed Greg Taylor.
2025 therefore marks a turning point in Citroën's history. The brand is entering a new era with a rejuvenated range, innovative technologies and ambitions for growth. This renewal, carried out in just a few months, is a strong signal from Citroën to its competitors and customers. It remains to be seen whether this bold strategy will bear fruit, but the first sales figures for January 2025 confirm the good reception of the new C3, which marks the beginning of the renewal of the Citroën range. A reason for optimism.
In conclusion, 2025 will be a key year for Citroën. The complete renewal of its range demonstrates the brand's desire to regain its former glory and win back the hearts of motorists. With models with strong design, innovative technologies and electrified engines, Citroën has all the cards in its hand to succeed. 2025 could therefore be the year of renewal for the brand with the double chevron.
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