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DS puts the spotlight on France with DS 3 and DS 7

The DS 3 France Edition in a red tint

2024 is an important year for France, which will host the Olympic Games this summer, but will also pay tribute to the 80th anniversary of the D-Day landings in Normandy and Provence, and reopen Notre-Dame de Paris Cathedral 5 years after its dramatic fire. 2024 will be a year of tributes and celebrations for France, and DS has decided to pay tribute to it with a new limited edition, logically named France.

To pay tribute to France, DS has created the France Edition for its French-made models, the DS 3 and DS 7, which are equipped with a full range of features for the occasion. Based on the Performance Line finish, the DS 3 and DS 7 France Edition are distinguished by the use of luxurious materials such as Alcantara or full-grain leather, the latter also combined with gold and carmine stitching on the steering wheel.

This new limited series in France is also the occasion for DS to unveil a new advertising campaign entitled "French luxury is not reserved for a single Frenchman", which pays tribute to the brand's vehicles that have served the French Presidency, from the original DS to the most recent DS 7. I invite you to discover this campaign below:

The Performance Line finish on the DS 3 and DS 7 has been removed to make way for this France Edition, which, in addition to additional equipment, comes with exclusive "FRANCE EDITION" badges in the "Blue-White-Red" colours.

The DS 7 France Edition in a light shade

The DS 7 French Edition is available with 225 or 300 hp plug-in hybrid engines and a 130 hp diesel engine. Features include DS IRIS SYSTEM with Connected 3D Navigation and ChatGPT, DS DRIVE ASSIST, motorised tailgate with arm access, 19-inch SILVERSTONE alloy wheels, Deep Black Alcantara® interior and Deep Black Alcantara® seats with DS Canvas. Prices range from €46,400 for the HDi 130 engine to €62,400 for the E-Tense 300 version.

The DS 3 France Edition is available with 100 and 130 hp petrol, 130 hp diesel and 100% electric engines. Features include Proximity hands-free entry and starting, 17-inch DUBLIN alloy wheels, Deep Black Alcantara® interior and Basalt woven fabric seats with Alcantara® and Pebble Gray headliner, as well as a Dynamic Pack with "Sport" display on the instrument panel, digital sound colouring and firmer steering on the PureTech 130 Automatic and BlueHDi 130 Automatic. Prices range from €30,500 for the Puretech 100 to €42,100 for the electric version.

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