Citroën C3: Dakar Classic driver chosen as ambassador for the Czech Republic

With the official launch of the new Citroën C3 across Europe, the brand's various subsidiaries are stepping up their initiatives to raise the model's profile and attract new customers. In the Czech Republic, Citroën has taken a unique approach by teaming up with an icon of local motorsport: Barbora Holická. Famous for her exploits in the Dakar Rally at the wheel of a legendary 2CV, she has become the new ambassador for the Citroën C3 in her country. An appointment that naturally resonates with this lover of the Chevrolet brand.

Barbora Holická, a Citroën enthusiast with an inspiring career

Known for her participation in the Dakar Classic, Barbora Holická has built up a reputation as a determined and daring driver. With her co-driver Lucie Engová and her Duckar team, she took up the challenge of this extreme competition in a Citroën 2CV, far from the most suitable vehicle for such a rally. Her story is above all one of passion and of a community loyal to the brand.

"Every meeting with fans, friends and "ducklings" reminds me that I made the right decision at the beginning when Ollie Roučková gave me the chance to take part in the Dakar Classic with his team. I chose the Citroën brand, which has been with me from the very beginning of my racing career. And the fact that I chose the 2CV, probably the least suitable car for such a race, was destiny. Happy fate". "It has given me a wonderful cooperation with the Citroën brand and, above all, a huge fan base for this brand in the Czech Republic and all over the world. The Citroën fan community is incredibly close and friendly, and they love the original and new technologies of the car manufacturer. It's an honour to be an ambassador not only for Citroën, but also for this whole community," says Barbora Holická.

A great opportunity for Citroën

This partnership between Citroën and Barbora Holická is much more than a communication campaign. It's a powerful symbol that links the brand's heritage to its future. From the 2CV to the Dakar Classic to the Citroën C3, a true circle is being closed. By choosing such a passionate and renowned ambassador, Citroën underlines the values of its flagship: accessibility, comfort and originality.

"Barbora has a unique character, boundless energy, unwavering determination and an immense thirst for victory. What's more, she's been a passionate Citroën fan for a long time. It's hard to find a better person to embody the fresh and dynamic image of the new C3 model. Barbora and the C3 make a formidable duo, so I'm delighted with this partnership," said Lenka Martinová, Marketing Director for Citroën in the Czech Republic.

Barbora Holická now intends to continue promoting the brand at the wheel of her new Citroën C3. Enthused by the C3's comfort and agility, she plans to use it every day on her many trips. In the spirit of the Dakar, Citroën has given her free rein to personalise her C3, which will have a design reminiscent of the legendary twin-engined 2CV Sahara.

"I am really looking forward to the new C3. It's a compact and agile car, yet comfortable for long journeys. And I need it, as I often make long journeys like Prague-Ostrava-Prague in one day. And I'm even happier that the C3 bears the Duckarka logo, this year's Dakar 2CV, designed by Josef Rataj," adds Barbora Holická.

There's no better person to represent a model as iconic as the Citroën C3 than a brand enthusiast. In Barbora Holická, Citroën Czech Republic has found the ideal ambassador: a talented driver, a dedicated fan and an inspiring personality. The transition from the Dakar Classic 2CV to the new C3 perfectly illustrates Citroën's evolution, combining tradition and modernity.