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New Citroën C3: a roadshow in the Netherlands

The new Citroën C3 in a red shade.

A few weeks before its market launch scheduled for mid-June, the new Citroën C3 is making a stopover in the Netherlands this month to reveal itself to customers. Dutch Citroën dealers have the privilege of welcoming the new star of the range into their showrooms and offering their eager customers an exciting sneak preview.

The new C3 embodies Citroën's bold new design language and brings a new character to the B-segment, thanks in particular to its SUV stance. With the aim of making electric mobility accessible to all, Citroën offers for the first time a 100% electric version with a range of 320 kilometres, 100 kW fast charging, a good range of standard equipment and the ultimate comfort in its class, all at an attractive price of €24,290 or private rental from €359 per month in the Netherlands. The new C3 Petrol is available from €20,690, with private rental options available from €379 per month. Private rental prices are based on a period of 75 months and an annual mileage of 5,000 km.

To accompany this presentation tour across the Netherlands, Citroën has launched a dynamic digital and radio campaign, highlighting the two models with separate advertisements. From 3 May to 5 June, the public will be able to discover the new C3 in both petrol and electric versions throughout the Netherlands. The eight dealers will have the new models on display for a few days to allow as many people as possible to discover them before their official launch. And because the Citroën experience goes beyond a simple visit to the dealership, a drink and a snack will be offered to those who want to take a closer look at the new C3 and ë-C3.

Citroën seems determined to capitalise on the appeal of its new C3 by highlighting it through this roadshow in the Netherlands, a country where the current generation C3 has enjoyed great success throughout its career. regularly been at the forefront of sales. This first warm-up will allow us to satisfy customer curiosity and collect the first orders before the official launch.

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