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Citroën fires on all cylinders in Japan


The Citroën C3 Aircross Orange for Japan

After a year marked by production and delivery difficulties, Citroën has changed its strategy in Japan by being much more active in the first half of this year, focusing in particular on the Berlingo, its best seller. The brand does not intend to stop on this good path and is continuing this strategy with the presentation of two special series on the C3 and C3 Aircross, while giving a date to its fans.

C3 C-series

While it has been available in Europe for many months, the Citroën C3 C-series arrived on the Japanese market on 26 July. Like the European version, this version swaps the coloured inserts for a bronze anodised finish on the sills and the fog lamp surrounds, while it also features personalised stickers on the rear quarter panel and the roof, which is automatically offered in the Perla Nera black colour specific to this particular range, as it is not offered on the other models. The C3 C-series has all the features of the top-of-the-range Shine version and is priced at 3,207,000 Yen, or approximately €20,350.


C3 Aircross Orange

This Thursday, 24 August, Citroën is launching the new special edition C3 Aircross Orange, which, as the name suggests, features orange inserts on various parts of the body. Normally offered in white or black, the mirrors, the rear quarter windows and the front bumper are painted in orange, one of the themes of the new brand identity, which was renewed last autumn and symbolises Citroën's bold and unique vision of the world. The body is offered in two colours: white and platinum grey and the model specifications are based on the C3 Aircross 1.5 HDi in Shine finish. The C3 Aircross Orange special edition goes on sale today at a price of 3,750,000 Yen or around €23,750.

Citroënist Owners Festival

On 17 September, Citroën invites its customers to meet at the Kurayama Exchange in the city of Takayama, where the landscape is magnificent. From 9am, Citroën teams will be on hand to welcome customers, who will be able to show off their old or new vehicles, exchange spare parts and try out the brand's new models, while enjoying a bite to eat or a drink to quench their thirst. And the brand has thought of everything, even providing games for children and a play area for dogs, showing that Citroën really does think of the whole family.

This event will allow Citroën owners and fans to gather around the brand's vehicles and discover and test the latest models, including the C5 X, recently launched on the Japanese market.

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