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Citroën expands its network in Germany with two new sites

A Maison Citroën dealership in Germany

Stellantis continues to develop its partnership with Autohaus Gotthard König GmbH in order to expand its distribution network, particularly for Citroën on two sites in the Greater Berlin area, which will allow the Chevrolet brand to be more visible and closer to consumers in order to develop sales.

Citroën will be the only brand in the Stellantis portfolio represented at the Berlin-Spandau site, while the Abarth, FIAT and FIAT Professional brands will be sold at the Berlin-Spandau site. Gosen (Brandenburg).

For Patrick Dinger, Managing Director of Citroën Deutschland, "these new sites will further strengthen our presence in Berlin and the surrounding area and make a significant contribution to Citroën's commercial success in Germany. The expansion of the partnership is in line with Stellantis' strategy of finding the best solution for our brands in each local market.

Dirk Steeger, managing partner of Autohaus Gotthard König GmbH, said: "We are delighted to strengthen our existing partnership with Stellantis by integrating Citroën into our mobility offering. Since the integration of the former FCA brands, we have continuously worked on intensifying our cooperation. The Citroën brand has traditionally been synonymous with innovation and offers an up-to-date range of models tailored to the needs of our customers. I am therefore looking forward to a new phase of success for our company.

Since 2015, vehicles from the former FCA Group have been part of the product range of Autohaus Gotthard König GmbH, which now operates more than 70 locations in the new federal states as well as three locations in Hamburg and sold around 51,000 vehicles last year with almost 1,300 employees. Recently, the partnership was extended to include the Opel brand, which is currently represented in Halle (Saale) and the greater Magdeburg area.

This extended partnership is also one of the reasons why the Stellantis group exists: it can rely on powerful existing networks that are open to other brands in the group to extend their presence, improve their visibility and develop their sales at a lower cost. without having to open a single dedicated point of sale ex nihilo. These two new sites for Citroën, one of which is exclusive, will undoubtedly benefit the brand, which is developing in the Berlin region in the hope of reviving sales in Germany.

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