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Citroën celebrates 100 years in Italy with web series


Citroën is celebrating its 100th anniversary in Italy, where the brand was founded in 1924, just 5 years after its birth. To celebrate this anniversary, the brand has developed an exciting editorial plan that highlights the symbiosis between the French brand and Italian car enthusiasts.

This unique web series promises to reveal anecdotes, traditions and highlights linked to the evolution of the brand, as well as the social and cultural history of Italy, through its most emblematic models. Archive images and documents from the Citroën Historical Documentation Centre, set up in Sinalunga in 2015, will enrich each episode of this fascinating saga.


The first episode naturally focuses on André-Gustave Citroën, a true visionary whose modernity and charisma had a profound impact on the global automotive industry. These characteristics are still at the heart of the brand he founded in 1919 and which proudly bears his name.

In August 1924, André-Gustave Citroën, founder of the famous automobile brand, bought land in Milan from Nicola Romeo, also the owner of Alfa Romeo, whose factory was next door. This transaction marked the beginning of an enduring relationship between Citroën and Italy, celebrating a century of innovation, automotive passion and shared success.

To commemorate this historic event, Citroën is launching a compelling documentary series that explores the deep ties between the brand and Italian car enthusiasts. Through fascinating stories, exclusive anecdotes and archive images from the Citroën Historical Documentation Centre, each episode will immerse viewers in the rich and eventful history of this transalpine collaboration.


The first episode highlights the visionary figure of André-Gustave Citroën, whose legacy continues to inspire the global automotive industry. By telling the story of this pioneer and his close ties with Italy, the web series "A Century of Harmony" celebrates an extraordinary alliance between two automotive cultures.

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