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Citroën: a new head for the brand in Belgium and Luxembourg


Pierre Voineau, new boss of Citroën Belux

Citroën is continuing to adapt its teams in Europe, having made several personnel changes since the beginning of the year. The brand is making changes in Belgium and Luxembourg with the appointment of Pierre Voineau as Brand Manager for the two countries.

The brand is proud to announce that Pierre Voineau will succeed Damien Martin-Cocher as General Manager of the Citroën brand in the Benelux. Pierre Voineau brings with him solid experience in the automotive industry, having previously worked for Software République within the Renault Group. His career has been marked by success in sales, marketing and project management. "We are convinced that his expertise and new perspectives will play a key role in the continued success and growth of Citroën in Belgium and Luxembourg," says Florian Kraft, Country Manager Stellantis BeLux.

Pierre Voineau, Managing Director, Citroën Belux: "I am honoured to join the Citroën brand as Managing Director. Citroën's rich heritage and commitment to providing innovative and popular mobility solutions convinced me to join the brand. I look forward to leading our dedicated Belux team, getting to know our network, engaging with our customers and contributing to the success of the brand. "

Damien Martin-Cocher, currently Managing Director of Citroën Belux, will take on a new role within the Group. He says: "My experience at Citroën Belgium and Luxembourg has been a great source of inspiration, marked by trade fairs, visits to the network, meetings with passionate teams and the richness of human relations. I would like to express my gratitude for these precious years that have enriched my life. While keeping this valuable experience, I am now taking on new responsibilities within the central finance department at European level. "

The brand would like to thank Damien for his exceptional commitment and his achievements in recent years within the Citroën brand in Belgium and Luxembourg. It also welcomes Pierre Voineau and wishes him all the best in his new role. We look forward to working with him to continue providing our customers in the Belux region with superior products and services.

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